When starting a website, the there are several factors that effect your traffic. I’m not a SEO expert, but I believe a good way to get traffic is obviously Google. In order to get allot of traffic from Google you need to post about topics that people actually search for. For example it is impossible to get to the top of google for the term “poker” (if you did your site would be worth millions for sure, but it might not be impossible to get to the top of google for the phrase “Poker Home Games”. So basically you want to find your niche within the niche. To get higher up on the search engines you will need to have external and internal links to your poker site. There are many sites where you can get free links:
Free Directories
Social Networks(like Myspace and Tagworld)
Social Bookmarking Sites (like delicious and Digg)
Free Link Exchanges
Sites like Mybloglog and Spicy Page
and many more!

The more links you get the more traffic you will get. The more traffic you get the more conversions you will get.
The more conversions you get, the more money you will make online! Once you start making money online promoting poker, you will be able to diversify into other markets that aren’t as risky as poker.
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As a poker affiliate you can earn thousands of dollars a month for as long as the players you sign up stay with you and don’t go broke!